Robinson-Blakeney Racing
Jay Robinson has partnered with Troy Blakeney to form Robinson-Blakeney Racing, LLC. There are currently 4 cars in their stable. 3 of the 4 are being converted from Ford, Dodge, & Chevy to the make they’ll be running once the season starts. There’s no mention of any support from the car manufacturer or their racing division. Based on the cutbacks and shift of engine support to JGR, you have to wonder who will be supplying their engines.
HOF Ceremony on Tape Delay
Knowing full well in advance when the Bondo-Jackson show was going to be on and scheduling around it, NA$CAR decided to go with a tape delay of the official induction ceremonies to the France Hall of Fantasies, that wonderful place that‘s caused a nation-wide shortage of red ink.
By going with a tape delay, it gave the NA$CAR Media Group a chance to edit out such things as Faux King Brian mumbling, stumbling, and bumbling through his speeches and not showing Cale trying to shut Jabber Jaws up once and for all with some 200 MPH Tape for the benefit of the fans at home.
Monster Pulls the Plug on Ricky Carmichael
It seems that after a long-time relationship with Ricky Carmichael, Monster Energy Drink pulled the plug on him in favor of the most disliked drivers in NA$CAR. Neither Robby Gordon nor Carmichael really fit the image of the demographics that Monster is going after. Foul-mouthed, disrespectful, whiny, spoiled punks. Looks like Monster finally got a match made in hell, I mean heaven for their sponsorship. Or is it a personal services contract such as they had with Robby Gordon? Guess we’ll find out when they start whining about not getting sponsorship money from Monster.
New Manufacturer Joining NA$CAR in 2013?
The word I’m hearing from my open wheel and road racing sources are saying that either VW or Hyundai will be joining Brian’s Big Top Circus in 2013, thus part of the reason for running the obsolete throttle body injection (TBI) system. VW has previously stated that they weren’t interested in NA$CAR because they wanted to be able to show off their technology. This means we might see yet another change to the fuel injection system being run if VW shows up. Hyundai, the owner of Kia, is a Korean owned company and as far as I can find out doesn’t make a V-8 of any sort for their cars. This would put them in the same boat as the foreign owned manufacturer currently competing under Brian’s Big Top. Special, purpose-designed engines that they don‘t make for their street cars. But then, all the manufacturers are doing that now for NA$CAR. Maybe the manufacturers need to push for production-based engines while they’re pushing for identifiable bodylines?
Either manufacturer would be showing up at the perfect time when the TV contract talks would be under way (2013) and could use the same tactics used by the current foreign-owned manufacturer to buy their way in to help clinch the TV contracts by coughing up a ton of commercial & advertising money like their predecessor did. This would put the Motormouth Brothers in a pickle as they are already “owned” and would be forced to shill for a brand that doesn’t own them. Such a dilemma.
Lotus to Use Internet to Introduce New F-1 Car
In sort of a first, Lotus will be using the internet to roll out their new F-1 car on February 5th at 6 PM Eastern Time. After a 2 year hiatus from F-1, Kimi Raikkonen will be joining Lotus and doing the 2 days of testing at Jerez on February 7th. You can see the new car roll out at
Peugeot Pulls the Plug on Racing
Because of the decline in worldwide sales, Peugeot is pulling the plug on their racing efforts. They will not be competing in Le Mans, WEC Championship, or other events. In the case of the WEC, it leaves Audi to run unmolested in that series. And with no LMP1 cars being run, that leaves the field wide open there. Originally, they had announced they would furnish cars for “privateers” but even that seems to have gone to the wayside.
Austin Track to be Completed in August
It looks like the Course of the Americas (COTA) will be finished in August which should allow it to be on the FIA's World Motor Sport Council 2012 calendar. Right now, Current cost estimates put the cost of the track at $350 million and a capacity of 120,000. So it looks like F-1 will be racing there this season.
FIA Bans Reactive Suspension
Even though the FIA originally approved the reactive suspension that Lotus developed, they now have done an ASO and disapproved it after Ferrari couldn’t figure out how to make theirs work and complained to current FIA President Todt (German word for dead) and former Ferrari Team Leader. Doesn’t take an Einstein to figure this one out.
More Changes Coming for Daytona 500
One of the changes in place is a lowering of the rear bumper and there will probably a change to the pressure on the radiator and the grill opening yet again making it even smaller than it currently is all in an effort to force teams to pack race again and not race Brokeback style.
Bristol Green Promotion
Honestly? It smacks of desperation as they try to ride the coat tails of NA$CAR’s Celebrity Spokesmodel in the hopes that some folks will be gullible enough to buy tickets to help fill the ever emptier grandstands at the track which has been experiencing declining ticket sales ever since the introduction of NA$CAR’s generic race car and the reconfiguration of the track. Before the introduction of the generic race vehicles and the reconfiguration of the track, Bristol had a waiting list for tickets for the Cup race and never really sold out for any of the lower tier races. Since the reconfiguration and use of generic race vehicles, fans has disappeared in droves for all the races there. So is NA$CAR’s celebrity spokesmodel really going to put butts in the seats? I don’t think so.
Congrats to Jerry Bonkowski
Jerry has been voted onto the Board of Directors of the National Motorsports Press Association. When I congratulated Jerry on Twitter he wrote back: “Thanks, Mike. I have some big shoes to fill ... but I have big feet already, so that helps LOL”. Glad Jerry still has his sense of humor. I’m sure he’ll do a great job.
www.lotusf1team.com
History, opinions, news, stories, and commentary on NASCAR, fans, and the racing greats who made the sport. No punches pulled. No manure spread. I call it the way I see it.
Curtis Turner for 2016 HOF

Showing posts with label FIA. Show all posts
Showing posts with label FIA. Show all posts
Sunday, January 29, 2012
Sunday, January 22, 2012
Hype, Lotus, Dakar,Bill Lester, & Other Things
Let the Hype Begin
If you’ve seen the commercials for the Daytona 500 on Focks during the football play-offs, you’ll have noticed that it’s not the race that’s being hyped but NA$CAR’s celebrity spokesmodel that’s being hyped. She has yet to turn one competitive lap in a Cup car at Daytona and yet the hype is overwhelming. So when the race isn’t in the “All Waltrip All the Time” mode, it’ll be in the “All Danican’t All the Time” mode.
Cruel & Unusual Punishment?
For those fans who may have missed the announcement, Focks will have both of the Motormouth brothers on Focks during the race broadcast. As usual, Jabber Jaws will be in the booth with Motormouth Mikey being in the Hollyweird Motel bumping Hollyweird Hambone to the position of roving reporter. With both Motormouth brothers flapping their gums fast enough to break the sound barrier while they‘re cheerleading & shilling, don’t expect to hear anyone else get a word in edge-wise. Not even Larry Mac with his new Larry Mac to English Dictionary.
Could this be a deliberate attempt by Focks to drive their ratings down to rock bottom so when the TV contract renewal comes up they can go cheap? Something to think about.
Daytona Testing
When the Cup teams went to Daytona to test, Robin Pemberton stated that the teams would race in packs. That was a statement, not a suggestion, which means that once again NA$CAR is trying to mandate driver actions and help manipulate the race similar to what Bill France Sr did at Talladega back in the 60’s when the well-known drivers of the time went on strike because they felt the speeds were too high and that the tires couldn’t handle it leaving a bunch of relative unknowns to compete. Bill France Sr dictated how fast the cars would be driven. What we’re seeing now is the same sort of manipulation to make the race artificially exciting rather than let the drivers actually race, even if it is the two car Brokeback racing we’ve seen the last couple of years.
Missing from the pack racing practice on the last day was SHR which packed up and went home. Considering that NA$CAR’s Celebrity Spokesmodel didn’t have the opportunity to participate in the pack practice, odds are you can expect to see her involved in “The Big One”.
Lotus News
Simona Di Silvestro took the new Lotus Indy car through its paces at Palm Beach International Raceway and Sebring International Raceway. From what I’ve read, Lotus will be running both of their famous livery colors. The BRG & yellow and the black & gold. So for whichever era of Lotus racing you enjoyed, you’ll see a reminder of it.
Dragon Racing, owned by Jay Penske, will be fielding the new Lotus car with Sebastien Bourdais and Katherine Legge behind the wheel. That now makes 2 female drivers behind the wheels of Lotus cars in IndyCar. It’ll be interesting to see Katherine and Simona compare notes of their cars and set-ups while the new car is going through testing. Lotus plans to put 1,000 miles on the current test engine before the testing at Homestead on Jan 23-24. That’s about what Lotus figures to be about half the life cycle of the engine.
On the F-1 side of the Lotus effort, they pioneered an adjustable suspension system which works off of the braking system. Since the driver cannot make the adjustments from the cockpit, FIA has ruled it’s legal despite numerous complaints from other F-1 teams. Once again, we’re seeing racing innovation being made. Hello? NA$CAR?
Dakar Rally
While Robby Gordon didn’t win the rally, he did win a stage or two of it. However, despite having been passed, the sanctioning body said that Robby ran an illegal engine then changed it to illegal duct work doing their best imitation of NA$CAR changing rules in mid-race. Apparently politics came into play after Robby won the final stage of the Rally. It seems that Peterhansel (no, that’s not a German bedroom toy) was supposed to win the last stage but Robby rocked the boat on that one. In an earlier stage of the rally, Robby was trying to pass Peterhansel using the rally’s equivalent to a horn (called a sentinel) however Peterhansel refused to move over and allow the faster Gordon to pass him. Peterhansel should’ve been penalized but wasn’t. Robby had some “kind words” for the Dakar Rally sanctioning body, ASO. One was he might be back next year. The second was “They can kiss my a$$”. While it was a learning experience for Robby, he’s also found another sanctioning body that likes to change rules in mid-race.
RPM & Busch
In one of those “No Duh” statements, RPM stated that the reason they didn’t sign Busch the Elder was that he was poison to sponsors. And it took The King how long to figure that out? I guess he’s getting a little bit slower with age.
Then there’s also the Roush Factor. Considering what Busch the Elder did and said about Roush when he drove for Roush racing, there’s still a lot of animosity there and since Roush builds the engines and cars for RPM, it’s a sure bet that The King wouldn’t have had any new cars or engines had he signed Busch the Elder.
Busch the Elder must be anticipating getting a number of black eyes this season as he’s signed with an eyewear company for sponsorship on the Phoenix Racing car. Last black eye I seem to remember Busch the Elder had came at the hands of Mr Excitement, Jimmy Spencer. However, Busch the Elder has given a number of black eyes to team owners & sponsors. So being able to hide a black eye is important and I’m sure those sunglasses will do a good job.
As to the length of Busch the Elder’s tenure at Phoenix Racing, I’d say it’ll last as long as his past chump provisionals are needed. Then he’ll get the boot the same way Bill Elliott did.
200 MPH Mustang Coming in 2014
When Ford revamps the Mustang for its 60th anniversary celebration, the GT-500 and Mustang Cobra will be equipped with turbo V-8’s that will allow this street car to reach 200 MPH. And as it will be a production model and meets the basic eligibility requirements of a production car, will NA$CAR allow this car to be raced? After all, it is a stock car and isn’t racing stock cars what NA$CAR is supposed to be about?
Bill Lester Rides Again
After being unceremoniously dumped by Autohaus despite a 2nd place season finish, Bill will be back on track in the #18 Muehlner Motorsports Porsche GT 3 for the 24 Hours of Daytona. As it currently stands, this is a one race deal however, I’m sure it will go beyond that based on Bill’s skills and previous experience.
Old Dog, Same Old Tricks
Johnny Benson was planning to make a comeback in 2012 in the Truck Series right up until his sponsor was stolen by NA$CAR’s conjoined incestuous twin I$C to sponsor a race at Michigan. NA$CAR and I$C stealing sponsors is nothing new. They’ve been doing it for decades. However, in these tough economic times, you’d think that with TV contract money coming in and having plenty of sponsors of their own, that they’d leave the sponsor of a popular and well-liked driver like Johnny Benson alone so he could help put butts in the grandstands. But greed trumps common sense once again in the Ivory Towers of Daytona.
Stolen Laptop
In case you missed it, there was a laptop containing drivers’ and NA$CAR officials names and other information that belonged to Aegis Labs that was stolen a while back. Naturally, NA$CAR & Aegis Labs said there was nothing important on the computer and that the laptop was probably in a pawn shop. Wouldn’t it be funny if it turned up on E-Bay with all that supposedly unimportant information on it going to the highest bidder? Or if somebody’s, like Faux King Brian’s, ID was stolen. I can just hear it now. His Royal Highness on the phone talking to Mister Card about a charge on his card. “What do you mean I sent Jeremy Mayfield two dozen roses, a box of chocolates, and a note saying ‘Come back. All is forgiven XOXOXO’?”. Or John Darby talking to American Excuse, “What do you mean I bought a lifetime membership in the Hair Club for Men?”. Or Shrubbery talking to Whiner’s Club, “What do you mean I sent a ton of M&M’s to a diabetic ward? Oh wait, I did. Never mind”.
If you’ve seen the commercials for the Daytona 500 on Focks during the football play-offs, you’ll have noticed that it’s not the race that’s being hyped but NA$CAR’s celebrity spokesmodel that’s being hyped. She has yet to turn one competitive lap in a Cup car at Daytona and yet the hype is overwhelming. So when the race isn’t in the “All Waltrip All the Time” mode, it’ll be in the “All Danican’t All the Time” mode.
Cruel & Unusual Punishment?
For those fans who may have missed the announcement, Focks will have both of the Motormouth brothers on Focks during the race broadcast. As usual, Jabber Jaws will be in the booth with Motormouth Mikey being in the Hollyweird Motel bumping Hollyweird Hambone to the position of roving reporter. With both Motormouth brothers flapping their gums fast enough to break the sound barrier while they‘re cheerleading & shilling, don’t expect to hear anyone else get a word in edge-wise. Not even Larry Mac with his new Larry Mac to English Dictionary.
Could this be a deliberate attempt by Focks to drive their ratings down to rock bottom so when the TV contract renewal comes up they can go cheap? Something to think about.
Daytona Testing
When the Cup teams went to Daytona to test, Robin Pemberton stated that the teams would race in packs. That was a statement, not a suggestion, which means that once again NA$CAR is trying to mandate driver actions and help manipulate the race similar to what Bill France Sr did at Talladega back in the 60’s when the well-known drivers of the time went on strike because they felt the speeds were too high and that the tires couldn’t handle it leaving a bunch of relative unknowns to compete. Bill France Sr dictated how fast the cars would be driven. What we’re seeing now is the same sort of manipulation to make the race artificially exciting rather than let the drivers actually race, even if it is the two car Brokeback racing we’ve seen the last couple of years.
Missing from the pack racing practice on the last day was SHR which packed up and went home. Considering that NA$CAR’s Celebrity Spokesmodel didn’t have the opportunity to participate in the pack practice, odds are you can expect to see her involved in “The Big One”.
Lotus News
Simona Di Silvestro took the new Lotus Indy car through its paces at Palm Beach International Raceway and Sebring International Raceway. From what I’ve read, Lotus will be running both of their famous livery colors. The BRG & yellow and the black & gold. So for whichever era of Lotus racing you enjoyed, you’ll see a reminder of it.
Dragon Racing, owned by Jay Penske, will be fielding the new Lotus car with Sebastien Bourdais and Katherine Legge behind the wheel. That now makes 2 female drivers behind the wheels of Lotus cars in IndyCar. It’ll be interesting to see Katherine and Simona compare notes of their cars and set-ups while the new car is going through testing. Lotus plans to put 1,000 miles on the current test engine before the testing at Homestead on Jan 23-24. That’s about what Lotus figures to be about half the life cycle of the engine.
On the F-1 side of the Lotus effort, they pioneered an adjustable suspension system which works off of the braking system. Since the driver cannot make the adjustments from the cockpit, FIA has ruled it’s legal despite numerous complaints from other F-1 teams. Once again, we’re seeing racing innovation being made. Hello? NA$CAR?
Dakar Rally
While Robby Gordon didn’t win the rally, he did win a stage or two of it. However, despite having been passed, the sanctioning body said that Robby ran an illegal engine then changed it to illegal duct work doing their best imitation of NA$CAR changing rules in mid-race. Apparently politics came into play after Robby won the final stage of the Rally. It seems that Peterhansel (no, that’s not a German bedroom toy) was supposed to win the last stage but Robby rocked the boat on that one. In an earlier stage of the rally, Robby was trying to pass Peterhansel using the rally’s equivalent to a horn (called a sentinel) however Peterhansel refused to move over and allow the faster Gordon to pass him. Peterhansel should’ve been penalized but wasn’t. Robby had some “kind words” for the Dakar Rally sanctioning body, ASO. One was he might be back next year. The second was “They can kiss my a$$”. While it was a learning experience for Robby, he’s also found another sanctioning body that likes to change rules in mid-race.
RPM & Busch
In one of those “No Duh” statements, RPM stated that the reason they didn’t sign Busch the Elder was that he was poison to sponsors. And it took The King how long to figure that out? I guess he’s getting a little bit slower with age.
Then there’s also the Roush Factor. Considering what Busch the Elder did and said about Roush when he drove for Roush racing, there’s still a lot of animosity there and since Roush builds the engines and cars for RPM, it’s a sure bet that The King wouldn’t have had any new cars or engines had he signed Busch the Elder.
Busch the Elder must be anticipating getting a number of black eyes this season as he’s signed with an eyewear company for sponsorship on the Phoenix Racing car. Last black eye I seem to remember Busch the Elder had came at the hands of Mr Excitement, Jimmy Spencer. However, Busch the Elder has given a number of black eyes to team owners & sponsors. So being able to hide a black eye is important and I’m sure those sunglasses will do a good job.
As to the length of Busch the Elder’s tenure at Phoenix Racing, I’d say it’ll last as long as his past chump provisionals are needed. Then he’ll get the boot the same way Bill Elliott did.
200 MPH Mustang Coming in 2014
When Ford revamps the Mustang for its 60th anniversary celebration, the GT-500 and Mustang Cobra will be equipped with turbo V-8’s that will allow this street car to reach 200 MPH. And as it will be a production model and meets the basic eligibility requirements of a production car, will NA$CAR allow this car to be raced? After all, it is a stock car and isn’t racing stock cars what NA$CAR is supposed to be about?
Bill Lester Rides Again
After being unceremoniously dumped by Autohaus despite a 2nd place season finish, Bill will be back on track in the #18 Muehlner Motorsports Porsche GT 3 for the 24 Hours of Daytona. As it currently stands, this is a one race deal however, I’m sure it will go beyond that based on Bill’s skills and previous experience.
Old Dog, Same Old Tricks
Johnny Benson was planning to make a comeback in 2012 in the Truck Series right up until his sponsor was stolen by NA$CAR’s conjoined incestuous twin I$C to sponsor a race at Michigan. NA$CAR and I$C stealing sponsors is nothing new. They’ve been doing it for decades. However, in these tough economic times, you’d think that with TV contract money coming in and having plenty of sponsors of their own, that they’d leave the sponsor of a popular and well-liked driver like Johnny Benson alone so he could help put butts in the grandstands. But greed trumps common sense once again in the Ivory Towers of Daytona.
Stolen Laptop
In case you missed it, there was a laptop containing drivers’ and NA$CAR officials names and other information that belonged to Aegis Labs that was stolen a while back. Naturally, NA$CAR & Aegis Labs said there was nothing important on the computer and that the laptop was probably in a pawn shop. Wouldn’t it be funny if it turned up on E-Bay with all that supposedly unimportant information on it going to the highest bidder? Or if somebody’s, like Faux King Brian’s, ID was stolen. I can just hear it now. His Royal Highness on the phone talking to Mister Card about a charge on his card. “What do you mean I sent Jeremy Mayfield two dozen roses, a box of chocolates, and a note saying ‘Come back. All is forgiven XOXOXO’?”. Or John Darby talking to American Excuse, “What do you mean I bought a lifetime membership in the Hair Club for Men?”. Or Shrubbery talking to Whiner’s Club, “What do you mean I sent a ton of M&M’s to a diabetic ward? Oh wait, I did. Never mind”.
Labels:
ASO,
Dakar Rally,
Daytona 500,
Dragon Racing,
DW,
F-1,
FIA,
Katherine Legge,
Lotus,
Michael Waltrip,
Motormouth Brothers,
NASCAR,
Robby Gordon,
Sebastien Bourdais,
Simona De Silvestro,
The King
Monday, November 7, 2011
Marketing, Poor Taste & Other Stuff
Who’s the Marketable Chump Going to Be?
Looking at the current points standings and who’s actually got a shot at being this year’s chumpion, who is the most marketable? Cousin/Crazy Carl with his big toothy grin, his “aw shucks” demeanor, and his time with the BSPN Booth Buffoons definitely makes him marketable. His Roush teammate, Matt Kenseth on the other hand isn’t that marketable as Faux King Brian and his band of mental midgets found out when Matt won the last real Cup championship. Bad Brad is an articulate kid with an expensive smile but he doesn’t have the name recognition that Cousin/Crazy Carl does outside of his supposedly continuing bad blood with Cousin/Crazy Carl. That’s a key point in marketing. Name recognition. Tony Stewart’s got name recognition but between the changes in his expanding and contracting girth, some whining the last couple of seasons, and not being marketed the way he was when he was at JGR, he might be a little more difficult to market. Mr Happy isn’t so happy this season despite KHI performing well. The commercials he was in for his previous sponsor showed he can do commercials but was it enough to get more folks to buy their product? Not that I can find. He does have some name recognition but not enough to really make him a highly marketable chump. Neither Busch brother is that marketable. Despite both being in commercials, their on-track antics and comments don’t exactly endear them to many folks outside of their fan base. Some race fans have written their sponsors to let them know they will no longer use/buy their products because of their attitude, antics, and comments. And after the elder Busch became the first chump in the Chase for the Chumps, Faux King Brian and company found out that the elder Busch wasn’t very marketable at all. Normally NA$CAR cranks out a lot of PR, pounds their chest, and does more than the usual late night show appearances. With the elder Busch, it was like he didn’t exist. Folks are tired of Jimmie Johnson. And his chances of being a 6 time chump have all but evaporated. And as Faux King Brian has found out, JJ has become less and less marketable after each chumpionship he’s won even though he’s got name recognition. It’s like the Head-On commercial. Folks get tired of the repetition. Plus it doesn’t help to have the likes of the Focks Sports and BSPN Booth Buffoons yammering on and on time and again about “ole 5 time”. That’s probably been a big detriment to him despite being on the cover of Sports Illustrated. As the rest of the drivers in the points standing don’t have a snowballs chance of winning, I’m not going to address them.
I’m not slamming these guys. Just pointing out their marketability. So it comes down to Cousin/Crazy Carl being the most marketable of the bunch should he be this years chumpion. I know some folks won’t be happy about that. And should his Roush teammate be this years chump, the folks in NA$CAR’s marketing conglomerate will be sweating bullets and having nightmares on how they can market him. For me, from a marketing standpoint, the perfect 2011 chump would be Matt simply because of the headaches it’s going to cause the Ivory Tower gang.
Poor Taste Department
DuPont has been running some commercials on radio recently with two supposedly fictional characters named “Fireball” and “Hardhead”. In the background, you can hear Indy cars running. The first time these ads were heard, from what I can find out, was the day after Dan Wheldon’s fiery crash and death. Not to mention Fireball Roberts, who’s death was caused by a fiery crash at Charlotte Motor Speedway back in 1964, and Iron Head, aka Dale Sr, whose death I don’t need to go into.
You’ve Got to Wonder
IndyCar, F-1, and the FIA world sanctioning body are all looking at what could’ve cause Dan Wheldon’s death and what can be done to prevent something like that happening again. And yet outside of some Cup drivers making some donations to the Wheldon fundraising auction and some comments about his loss, we see absolutely nothing out of NA$CAR saying there are things that could be learned or offering up any sort of assistance in analyzing the wreck data or helping to improve the design of the DW 12 car which is currently undergoing testing. While the rest of the world’s racing community has come together to prevent something like Wheldon’s wreck from happening again, NA$CAR remains aloof.
Point To Ponder
By now most folks are aware that OOPS, currently on David Regan’s car, is going to be an “official sponsor” of NA$CAR and an associate sponsor on Cousin/Crazy Carl’s car. What happens when somebody becomes an “official sponsor/product/service provider” of NA$CAR, like with Badyear, Splint, or Sumoco? It means there’s usually an “exclusivity deal” that goes along with it. And what happens when there’s an exclusivity deal? It means that businesses in that same field cannot sponsor a car unless they’re “grandfathered”, the way AT&T & Alltel were in the past. So, if OOPS is the official delivery provider of NA$CAR, that means that Fed-Up isn’t, which means that Fed-Up will be grandfathered until their contract with JGR runs out, which means once their contract runs out there will be one less team sponsor which in turn will mean one less team if what’s happening to Roush and what happened to Robby Gordon with Motorola is an indication.
From Deep in the Heart of Texas
This is from my old racing buddy Dave from down in the Dallas area:
TMS is touting a "4 Pack" for this week's race. For one price you get all 4 events. What's that you say? There's only 3 races? As far as they are concerned, Thursday's practice and Truck Qualifying is an official "event". Ignore the fact that there are coupons in the paper for free admission to Thursday's "event". Anyway, the "4 Pack" is $121.00. This gets you a row 1 - 10 seat for the events. Oh. You don't want to sit behind the concrete wall and see nothing? Then the "4 Pack" is $176.00 for rows 11 - 20. They have plenty of them, they said. (No kidding.) And one more thing. This package is considered a "mini season ticket" (that's what they said on the phone - with a straight face too), so........there is a $15 fee added. The fee is added whether you buy the ticket on the phone or at the box office. Nice, eh?
Oh, and one more thing. All the ticket prices were raised this week. The cheap seats went up $5.00 (for the Truck and Nationwide races) and more (they wouldn't say how much for the Cup tickets) for the rest. Hey, if you can't sell them at regular price - raise it the week of the event, right? There are $10 off coupons for the Truck race, which are buried in the Metro section of the Sunday Dallas Morning News with no heading, no nothing. Just two coupons on the bottom of the page. The speedway couldn't tell me if there were coupons as no one there had actually seen one, and no one knew anything about them.
And they wonder why the place isn't full??????
Tell me again why the media keeps telling me Eddie Gossage is a marketing genius?
Real Stock Car Racing Coming to Sears Point
In 2012, the FIA World Touring Championship will be racing at Sears Point. The series involves real cars with real bodies and real fenders and bodies that are easily identifiable to a specific make. They’ll be running 2 thirty minute races which means you’ll be seeing short track action on a road course. Bumping, banging, and fenders rubbing. Whether or not it’ll be shown here is a different matter. It’s going to be carried on Eurovision. I know in the past Speed TV has carried some Eurovision broadcasts related to racing so maybe we’ll get lucky and be able to see some stock looking cars racing each other just like the Aussie V-8 Series. What a concept. Stock cars racing each other. Oh wait. Isn’t that what the National Association for Stock Car Auto Racing is supposed to be? Stock car racing?
Don’t Be Fooled
Despite all the “happy happy joy joy” things being written about the ratings being up, they’re still down by 5+ million viewers since 2008. Step back from the Kool Aid boys & girls and quit using the “1984” Doublespeak Dictionary to make things look better than they truly are.
Around the Web
After the Martinsville race, I went to a number of web sites and read comments regarding the race at Martinsville. Overall fan feel for the race was, “Why aren’t there more races like Martinsville?”. They enjoyed the beating and banging that went on. Well, it comes down to a very simple reason. Faux King Brian has all but eliminated the short tracks and the unique designed tracks which gave us a lot of exciting racing in favor of his much ballyhooed and beloved 1.5 mile cookie cutter tracks. Darlington got cut back to one race. Rockingham was dropped off the schedule altogether. The formerly much beloved Bristol was turned into a shadow of it’s former self when it was reconfigured because the drivers, not racers, complained that they couldn’t race there because they had to beat and bang on each other to actually get ahead a position. In other words do some bare knuckle racing.
But not all the blame should be levied against Faux King Brian. A lot of the blame can also be placed on his dad and his grandfather when Winston and the networks showed up. Tracks like Columbia, Occoneechee, Hickory, Nashville Fairgrounds, and Bowman-Gray were dropped from the schedule. Short tracks with a lot of action. But because they were either dirt or didn’t have the amenities that Winston and the networks wanted, they got dropped.
Where Are Your Tax Dollars Going?
If this isn’t enough to make you want to call or write your congressmen I don’t know what will:
http://www.palmbeachpost.com/news/cerabino-politicians-ought-to-put-brakes-on-nascar-1936006.html
Looking at the current points standings and who’s actually got a shot at being this year’s chumpion, who is the most marketable? Cousin/Crazy Carl with his big toothy grin, his “aw shucks” demeanor, and his time with the BSPN Booth Buffoons definitely makes him marketable. His Roush teammate, Matt Kenseth on the other hand isn’t that marketable as Faux King Brian and his band of mental midgets found out when Matt won the last real Cup championship. Bad Brad is an articulate kid with an expensive smile but he doesn’t have the name recognition that Cousin/Crazy Carl does outside of his supposedly continuing bad blood with Cousin/Crazy Carl. That’s a key point in marketing. Name recognition. Tony Stewart’s got name recognition but between the changes in his expanding and contracting girth, some whining the last couple of seasons, and not being marketed the way he was when he was at JGR, he might be a little more difficult to market. Mr Happy isn’t so happy this season despite KHI performing well. The commercials he was in for his previous sponsor showed he can do commercials but was it enough to get more folks to buy their product? Not that I can find. He does have some name recognition but not enough to really make him a highly marketable chump. Neither Busch brother is that marketable. Despite both being in commercials, their on-track antics and comments don’t exactly endear them to many folks outside of their fan base. Some race fans have written their sponsors to let them know they will no longer use/buy their products because of their attitude, antics, and comments. And after the elder Busch became the first chump in the Chase for the Chumps, Faux King Brian and company found out that the elder Busch wasn’t very marketable at all. Normally NA$CAR cranks out a lot of PR, pounds their chest, and does more than the usual late night show appearances. With the elder Busch, it was like he didn’t exist. Folks are tired of Jimmie Johnson. And his chances of being a 6 time chump have all but evaporated. And as Faux King Brian has found out, JJ has become less and less marketable after each chumpionship he’s won even though he’s got name recognition. It’s like the Head-On commercial. Folks get tired of the repetition. Plus it doesn’t help to have the likes of the Focks Sports and BSPN Booth Buffoons yammering on and on time and again about “ole 5 time”. That’s probably been a big detriment to him despite being on the cover of Sports Illustrated. As the rest of the drivers in the points standing don’t have a snowballs chance of winning, I’m not going to address them.
I’m not slamming these guys. Just pointing out their marketability. So it comes down to Cousin/Crazy Carl being the most marketable of the bunch should he be this years chumpion. I know some folks won’t be happy about that. And should his Roush teammate be this years chump, the folks in NA$CAR’s marketing conglomerate will be sweating bullets and having nightmares on how they can market him. For me, from a marketing standpoint, the perfect 2011 chump would be Matt simply because of the headaches it’s going to cause the Ivory Tower gang.
Poor Taste Department
DuPont has been running some commercials on radio recently with two supposedly fictional characters named “Fireball” and “Hardhead”. In the background, you can hear Indy cars running. The first time these ads were heard, from what I can find out, was the day after Dan Wheldon’s fiery crash and death. Not to mention Fireball Roberts, who’s death was caused by a fiery crash at Charlotte Motor Speedway back in 1964, and Iron Head, aka Dale Sr, whose death I don’t need to go into.
You’ve Got to Wonder
IndyCar, F-1, and the FIA world sanctioning body are all looking at what could’ve cause Dan Wheldon’s death and what can be done to prevent something like that happening again. And yet outside of some Cup drivers making some donations to the Wheldon fundraising auction and some comments about his loss, we see absolutely nothing out of NA$CAR saying there are things that could be learned or offering up any sort of assistance in analyzing the wreck data or helping to improve the design of the DW 12 car which is currently undergoing testing. While the rest of the world’s racing community has come together to prevent something like Wheldon’s wreck from happening again, NA$CAR remains aloof.
Point To Ponder
By now most folks are aware that OOPS, currently on David Regan’s car, is going to be an “official sponsor” of NA$CAR and an associate sponsor on Cousin/Crazy Carl’s car. What happens when somebody becomes an “official sponsor/product/service provider” of NA$CAR, like with Badyear, Splint, or Sumoco? It means there’s usually an “exclusivity deal” that goes along with it. And what happens when there’s an exclusivity deal? It means that businesses in that same field cannot sponsor a car unless they’re “grandfathered”, the way AT&T & Alltel were in the past. So, if OOPS is the official delivery provider of NA$CAR, that means that Fed-Up isn’t, which means that Fed-Up will be grandfathered until their contract with JGR runs out, which means once their contract runs out there will be one less team sponsor which in turn will mean one less team if what’s happening to Roush and what happened to Robby Gordon with Motorola is an indication.
From Deep in the Heart of Texas
This is from my old racing buddy Dave from down in the Dallas area:
TMS is touting a "4 Pack" for this week's race. For one price you get all 4 events. What's that you say? There's only 3 races? As far as they are concerned, Thursday's practice and Truck Qualifying is an official "event". Ignore the fact that there are coupons in the paper for free admission to Thursday's "event". Anyway, the "4 Pack" is $121.00. This gets you a row 1 - 10 seat for the events. Oh. You don't want to sit behind the concrete wall and see nothing? Then the "4 Pack" is $176.00 for rows 11 - 20. They have plenty of them, they said. (No kidding.) And one more thing. This package is considered a "mini season ticket" (that's what they said on the phone - with a straight face too), so........there is a $15 fee added. The fee is added whether you buy the ticket on the phone or at the box office. Nice, eh?
Oh, and one more thing. All the ticket prices were raised this week. The cheap seats went up $5.00 (for the Truck and Nationwide races) and more (they wouldn't say how much for the Cup tickets) for the rest. Hey, if you can't sell them at regular price - raise it the week of the event, right? There are $10 off coupons for the Truck race, which are buried in the Metro section of the Sunday Dallas Morning News with no heading, no nothing. Just two coupons on the bottom of the page. The speedway couldn't tell me if there were coupons as no one there had actually seen one, and no one knew anything about them.
And they wonder why the place isn't full??????
Tell me again why the media keeps telling me Eddie Gossage is a marketing genius?
Real Stock Car Racing Coming to Sears Point
In 2012, the FIA World Touring Championship will be racing at Sears Point. The series involves real cars with real bodies and real fenders and bodies that are easily identifiable to a specific make. They’ll be running 2 thirty minute races which means you’ll be seeing short track action on a road course. Bumping, banging, and fenders rubbing. Whether or not it’ll be shown here is a different matter. It’s going to be carried on Eurovision. I know in the past Speed TV has carried some Eurovision broadcasts related to racing so maybe we’ll get lucky and be able to see some stock looking cars racing each other just like the Aussie V-8 Series. What a concept. Stock cars racing each other. Oh wait. Isn’t that what the National Association for Stock Car Auto Racing is supposed to be? Stock car racing?
Don’t Be Fooled
Despite all the “happy happy joy joy” things being written about the ratings being up, they’re still down by 5+ million viewers since 2008. Step back from the Kool Aid boys & girls and quit using the “1984” Doublespeak Dictionary to make things look better than they truly are.
Around the Web
After the Martinsville race, I went to a number of web sites and read comments regarding the race at Martinsville. Overall fan feel for the race was, “Why aren’t there more races like Martinsville?”. They enjoyed the beating and banging that went on. Well, it comes down to a very simple reason. Faux King Brian has all but eliminated the short tracks and the unique designed tracks which gave us a lot of exciting racing in favor of his much ballyhooed and beloved 1.5 mile cookie cutter tracks. Darlington got cut back to one race. Rockingham was dropped off the schedule altogether. The formerly much beloved Bristol was turned into a shadow of it’s former self when it was reconfigured because the drivers, not racers, complained that they couldn’t race there because they had to beat and bang on each other to actually get ahead a position. In other words do some bare knuckle racing.
But not all the blame should be levied against Faux King Brian. A lot of the blame can also be placed on his dad and his grandfather when Winston and the networks showed up. Tracks like Columbia, Occoneechee, Hickory, Nashville Fairgrounds, and Bowman-Gray were dropped from the schedule. Short tracks with a lot of action. But because they were either dirt or didn’t have the amenities that Winston and the networks wanted, they got dropped.
Where Are Your Tax Dollars Going?
If this isn’t enough to make you want to call or write your congressmen I don’t know what will:
http://www.palmbeachpost.com/news/cerabino-politicians-ought-to-put-brakes-on-nascar-1936006.html
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